I have to confess I have never seen the draw to Starbucks. I had a coffee there once and while significantly more expensive was not in any way memorable. However many people are drawn to the brand and the logo is famous.
Starbucks wants to expand its range of products some of which will be coffee free so now that logo no longer includes the word Starbucks or the word coffee. Is this too brazen? After all what does a mermaid/siren on her own have to do with coffee let alone any other product – except perhaps fish? Is Starbucks a little too full of themselves in believing that their stylized maiden of the sea sans brand name will be enough to enslave even more devotees? I guess time will tell.